Local Business Google Maps Ranking

A Real World Case Study


23 July, 2022


Elite Plumbers


Chicago Illinois, USA

Project Overview

Elite plumbers is a medium sized plumbing company in Chicago. They contacted us with an objective to boost their local online presence by improving its ranking on Google Maps and attracting more customers searching for plumbing services in the local area.

Strategy and Execution

  • Google My Business (GMB) Optimization

    Google My Business is of great importance for businesses, especially for local businesses. We optimized the client's google my business listing by ensuring accurate and up-to-date information, including business name, address, phone number, and operating hours. we also added relevant photos and encouraged customer reviews.

  • Local Citation Building

    We Created citations (mentions of the business name, address, and phone number) on relevant local directories, review sites, and industry-specific platforms. we ensured consistent NAP (name, address, phone number) across all citations.

  • Localized Content Creation

    Localized content creation is an important aspect of digital marketing, especially for businesses targeting specific geographical locations.We developed location-specific landing pages on the client's website targeting keywords related to plumbing services in various areas within the target city. Incorporated location-specific information and testimonials.

  • Online Reputation Management

    Online reputation management (ORM) is crucial for businesses in today's digital landscape. We continualy monitor and responde promptly to customer reviews on Google and other review platforms. Encouraged satisfied customers to leave positive reviews and addressed any negative feedback professionally.

Results Within The First 3 Months


Increase in Local Organic Search Traffic


Increase in Monthly revenue


Increase in Conversion Rate


Improvement in Google Map Ranking


This local SEO case study demonstrates the effectiveness of implementing a comprehensive local SEO strategy. By optimizing GMB listing, creating localized content, managing online reputation, and acquiring local backlinks, we achieved significant improvements in local organic traffic, online visibility, and foot traffic for our client's business. These results highlight the importance of local SEO for businesses targeting specific geographic areas.

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