Search Engine Optimization

A Real World Case Study


10 January, 2023


Rubyzz Touch


Skokie Illinois, USA

Project Overview

Rubyzz Touch is a beauty studio that offers makeup and photo shoot services to African and African American women in the Skokie area. They have focused their entire digital marketing strategy on social media marketing. This approach brought in some traffic but mostly on days when they posted new content. They approach Tecknicly Digital Marketing Agency to help increase visibility and organically grow their web traffic.

Strategy and Execution

  • Keyword Research & Competitor Analysis

    Keyword research is a crucial step in any SEO campaign, we conducted keyword research to identifying relevant and high-value keywords that align with Rubyzz Touch target audience's search intent. We also analyzed their competitors' websites and SEO strategies to gain insights into the keywords they are targeting. This helps identify potential opportunities and refine our keyword selection.
    By conducting thorough keyword research, we identified a comprehensive list of target keywords that will drive organic traffic and improve search engine rankings. These keywords guided our on-page optimization, content creation, and overall SEO strategy to maximize Rubyzz Touch's online visibility and reach their target audience effectively.

  • Technical SEO

    We performed a comprehensive audit of Rubyzz Touch website to identify any technical issues that may hinder its performance in search engines. This includes analyzing factors such as site speed, mobile-friendliness, URL structure, site architecture, crawlability, and indexability
    We did this to optimized the website for search engines, improved its overall performance, and ensured a seamless user experience. This enhanced the website's visibility in search engine results, increase organic traffic, and provided a solid foundation for implementing further SEO strategies.

  • On-Page SEO

    On-page SEO plays a vital role in optimizing individual web pages to improve their search engine rankings and attract organic traffic. We optimized title tags and meta descriptions to be concise, compelling, and keyword-rich. We utilized header tags (H1, H2, H3, etc.) to structure the content hierarchy and signal the importance of different sections.
    We optimized the content on each page to ensure it is informative, engaging, and relevant to the target audience. This includes incorporating keywords naturally, using variations and synonyms, and addressing search intent. We also paid attention to formatting, readability, and the use of multimedia elements.

  • Link Building

    In addition to our other SEO efforts, we implemented a strategic link building campaign to improve Rubyzz Touch website's authority, visibility, and search engine rankings.
    We conducted thorough research to identify high-quality websites and authoritative sources relevant to the beauty industry.
    We reached out to website owners, bloggers, industry influencers, and relevant publications to establish relationships and secured opportunities for guest posting, collaborations and acquiring backlinks. We crafted compelling outreach messages tailored to each recipient to maximize response rates.
    We created high-quality, informative, and relevant content to be published on authoritative websites in exchange for backlinks. These guest posts provide valuable information to readers while also showcasing Rubyzz Touch's expertise and generating referral traffic.

Results Within The First 3 Months


Increase in Organic Search Traffic


Increase in Click-Through Rate


Increase in Conversion Rate


New External Links


This SEO case study demonstrates the effectiveness of a comprehensive approach that combines keyword optimization, content strategy, on-page enhancements, and link building. By implementing these strategies, we achieved substantial growth in organic traffic, improved rankings, and boosted revenue for our client's e-commerce website

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