On-Page SEO Optimization

A Real World Case Study


14 May, 2023


Cspade LLc


Bolingbrooke Illinois, USA

Project Overview

Cspade is an E-commerce business focused on selling african made products in the United States. the objective of our work with them was to improve the on-page SEO elements of their blog to enhance search engine visibility, organic traffic, and overall user experience.

Strategy and Execution

  • Keyword Research and Targeting

    We conducted extensive keyword research to identify relevant and high-volume keywords within the technology niche. Analyzed user intent to align content with search queries and selected primary and secondary keywords for each blog post.

  • Optimized Title Tags and Meta Descriptions

    We Updated title tags and meta descriptions of existing blog posts and optimized them with the target keywords. Ensured the tags were compelling, descriptive, and within the recommended character limits.

  • Heading Structure and Keyword Placement

    Ensured proper heading structure (H1, H2, H3, etc.) for each blog post. Incorporated target keywords naturally within headings and subheadings to improve both user experience and search engine optimization.

  • URL Optimization

    Optimized URLs to be concise, descriptive, and keyword-rich. Eliminated unnecessary parameters or numbers from the URLs and ensured they were easily readable by both users and search engines.

  • Content Optimization

    Analyzed existing blog content and made necessary adjustments to improve keyword density and ensure natural keyword integration. Focused on creating informative, in-depth, and engaging content that answered user queries and provided value.

  • Image Optimization

    Optimized images by compressing file sizes for faster page loading speed. Added descriptive alt text and relevant file names to improve accessibility and keyword association.

Results after implementing the on-page SEO optimization strategies


Increase in Organic Search Traffic


Blog post on Google First Page


Increase in Dwell time


Increase in Click-through rates


The on-page SEO optimization case study for Cspade LLC highlights the importance of optimizing various on-page elements to improve search engine visibility, organic traffic, and user experience. By implementing a comprehensive on-page SEO strategy, the client witnessed significant improvements in their online presence and performance.

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